We summarize the research literature on the mass media, both traditional media and online social media, and how they appear to interact with psychological factors to impact appearance concerns and body image disturbances. Considering the beauty industry, we see a many brands competing against each other to receive more followers and build a more reliable fanbase. With Kylie Cosmetics in the lead with 24.5 million Instagram followers, Soap & Glory leads the charge on Facebook, with an impressive 1.2 million followers. Todayâs consumers are more sophisticated in their searches for beauty and skincare products, however. According to research by Barkley , Generation Z care about body positivity, social activism, and working for their own success, among other âauthenticâ traits â more so than other demographics including millennials. If youâve ever wished you could get paid to explore and talk about makeup and hair trends, this is your dream job! Social media is the perfect promotional tool for marketers in the beauty industry who try every means to get their message out to their loyal fans and followers. With most of the products maybe not, but if we look at the social media activities in this industry, this is definitely a world to delve into. If you are a man and read this article, then you probably now think: the beauty industry, I have nothing at all with that? Women, the primary consumers in the skincare industry⦠More than half of all beauty shoppers over the age of 18 trust brands and products they see on social media platforms more than brands and products they cannot engage with on social â thatâs huge news for marketers. Many of the worldâs biggest brands including Clinique, Ulta Beauty and Unilever employ social media influencers. Glossybox is a monthly subscription service for beauty products, where 80% of its acquisition comes... 2. By lowering the barrier to entry, we are encouraging an entrepreneurial fire.â The beauty industry is known to be one of the most competitive commercial environments. Social media consulting, social media strategy, social media marketing, blogger outreach, Facebook marketing, Instagram marketing, influencer outreach, and ⦠Some of the hottest trends in beauty marketing in 2018, which will continue to make a big impact in 2019 include: Social Media â Brands know where their customers are and social media is one way to reach them. The first one is the nature of social media. Instagram and Facebookâs influence are not to be taken lightly by industries, and weâve known it for a while now. 1. ð«1 social media tip for the beauty industry! Most beauty brands discovered the potential of social networks to extend their marketing and advertising reach early on. Seven ways social media is shaping the beauty industry 1. Prior to the significant use of social media, beauty brands relied on ad campaigns or make up counters to endorse their products. ð« Here is my #1 social media tip for the beauty industry: ENGAGE HOW??? The beauty industry is a prime example of leveraging social media to drive business. Do you also have an interest and passion for beauty/cosmetology? A lot of fashion brands also adopt influencer marketing strategy in the hopes of increasing sales and conversions. This social media has transformed the business of the beauty industry swiftly by influencing all the online users with the fresh methods of promoting strategies. ð« It is no secret that the beauty industry had a very rough year. The use of social media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. But simply having a brand presence on Instagram and Facebook (and other social platforms) isnât enough: you want to do it well. Pre-social media, beauty brands relied on major ad campaigns to target consumers, and make-up counters or shop shelves to sell to them. Social media is bringing a whole host of new opportunities and challenges as well. Itâs unlikely that someone will see a picture and promptly pick up the phone or visit your website to book an appointment. Home / Blogs / Social Media Strategy / How Influencers are the Face of Beauty HUB Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. Nowadays, itâs almost impossible to be on social media without stumbling upon content related to the beauty industry. Social media is one of the best platforms that help you to execute your digital marketing strategies efficiently. Social media has become an increasingly important platform for brands in order to showcase their products. But more than everyth i ng, when it comes to the implementation of influencer marketing, beauty industry easily takes the cake. As Instagram's user growth slows and brands become mesmerized by TikTok, there may be a turning of the social media tides brewing in beauty. New research shows that âinfluencersâ like Hughes are changing the face of the beauty industry, attracting cult-like followings on social media, particularly Instagram and YouTube. Sixty-five percent of teens rely on social media to discover and select beauty products. There is a strong support for the idea that traditional forms of media (e.g. As more and more brands are using social media to promote themselves, the competition is increasing, and trends are changing. Social media has changed the beauty industry rapidly from the rise of beauty influencers to the new forms of online marketing and advertising strategies. Social Mediaâs Influence on Cosmetics Industry: Medical Makeup in Egypt. It is no secret that fashion market has grown in parallel to social media consumption rate. ð« Respond to every comment. But, social media is also connecting businesses and consumers together like never before. With 65% of this group relying on social media to discover and select beauty products, these expectations have in turn impacted the type of content (and influencers) that brands use. âThe social media ideal is usually a combination of non-surgical treatments, make-up, lighting and filters,â Dr Esho says. ⦠With the minimal use of social media in the past, there was much less of an urge In the hair and beauty industry, social media wonât give you an immediate return. Social media has opened up new avenues for purchasing and discussing skincare routines and trends. Oozle Media is looking for a Content and Social Media Specialist. The biggest beauty companies on social media Looking at the number of followers on each platform, Instagram is obviously the one with the most customer engagement and number of followers. The social media world is constantly changing and itâs hard to keep up with all the alterations in algorithms, technical innovations and much more. The main beauty industryâs target group is women that often use social media channels to find out more about the product they are about to buy. Pick 5 accounts everyday and leave a non sales/non promotional comment. The survey also found 54% of 18-34 year old beauty buyers are influenced by social media celebrity endorsements. Click on the Infographic below by Schoenheitsklinik.de that highlights some important facts, trends and figures in reference to the influence of social media in the beauty, health and wellness industry.⦠Here are three areas in which the pandemic could alter the beauty industry in fundamental ways: Digital continues to rise. This chapter analyses the role of the mass media in peopleâs perceptions of beauty. Now with social media, while the same principles still stand, itâs different. New platforms. To say that social media has forever altered the face of the cosmetic industry (pun very much intended) would be an understatement. Pre-COVID-19 trends will likely accelerate, with direct-to-consumer e-commerce, such as brandsâ websites, shoppable social-media platforms, and marketplaces becoming more important. Entrepreneurs can learn a lot from the way that beauty companies are using social media to bring in new business and build their brand. Social Media/Content Specialist for the Beauty Industry. It could be a campaign, a product advertisement, or news about brand acquisitions or launches. First it was Pinterest, then it was Vine⦠new âmust-useâ social media platforms appear all the time,... 3. Itâs the most wonderful time of the year: weâre releasing the 2021 edition of the Social Media Industry Benchmark Report! â Social media's relatability, according to Parrott, is one of the key reasons mediums like YouTube and Instagram have taken off in such a big way in the beauty industry. Fast forward to now, and itâs very different.