Interested influencers can apply to your campaign, and you can decide if you want to go ahead with the collaboration or not. The good thing about it is that both parties benefit from the collaboration: nano-influencers get compensated in cash or in-kind, while brands don’t have to spend heaps of money on marketing. Chris is a California-based real estate professional, family man, and content creator. Aside from being the founder and CEO of NZG, she is also the Brand Ambassador of the BallerTV, a streaming service that broadcasts live coverage, replays, and highlights of more than 10,000 games. She shares her enthusiasm for home styling, DIY crafts, and cleaning and organizing methods through the up-and-coming YouTube channel, Glam by Brea. Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. YouTube Channel: KSIOlajidebtHD. Copyright © 2020 Hatago Consulting Co. ltd | All Rights Reserved. He goes for comfortable, street style, and casual looks, as can be seen in most of his Instagram posts. Gem is currently a brand ambassador of Princesshay Exeter, a premier shopping and dining destination in the UK. Her candidness and sincerity have received a lot of accolades from people who went through the same experience. What they lack in reach (typically, a “nano” will have 1,000 to 5,000 followers) they make up for in intimacy – or “real-time personalisation of the brand” as one influencer puts it. That means that they have higher reachability, thus the cost per impression and engagement would be much lower. High Engagement. Brynne is also a singer, dancer, and actress. Natalie Redman . According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. Her meaningful Instagram following has opened the doors for her, one of which is becoming an Amazon Influencer. If you have your eye on a specific TikTok influencer just plug their username into our TikTok Money Calculator to see how much they average per post. These internet citizens who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing. Brynne is an Indiana-based content creator with a strong penchant for retro, vintage, and colorful style. Among them are Remington, Always, and Gillette Venus. Where Nano Influencers can fall short is their lack of experience and dedication to working with brands. She has a homemade business called Topanga Scents where she sells some home essentials like laundry detergent, multi-purpose cleaners, and toiletries. She is presently working as a Student Life Coordinator at Columbia University and, at the same time, pursuing her Master’s Degree in Higher Education Administration at Baruch College. Here is a list of top 50 nano influencers in lifestyle, fitness, fashion, and food. He has established good partnerships with many high-quality brands like Paul Rich, Accuristwatch, Paper Cloth, Gordon Rush, Dean Brochard, and a lot more. Let the Nano Influencers that best suit your target audience share. Each one charges a fee depending on their follower counts. According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. Lea is the founder of Barkleas Dog’s Holidays, a boutique dog hotel located in the North Somerset countryside that offers pampering services to dogs. Aside from being an influencer and instructor, she is also a co-host of Bad and Bitchy Podcast, which provides a critical analysis of the current events, politics, and pop culture through an intersectional feminist lens. As a Managing Director in the advertising department of Alaska Airlines, she leads with a passion for bringing brands to life. Cathy also loves photography and her most favorite model is no other than her daughter, Rory Rose. They are almost considered a friend by most of their followers. Her Youtube Channel, The Rice Channel, has garnered over 111K subscribers. These influencers can earn upwards of $10,000 per post. But why exactly are these types of influencers becoming more popular and sought after by big brands? JEN LEVITT @adventureisourlife (7,567), 19. They are also more open to gifted collaboration, where is not required monetary compensation. Aline tends to wear simple outfits, leaning … She has collaborated with several well-known brands that include beauty essentials, food and beverages, and kid’s stuff. He and his wife, Christine, run a family and lifestyle blog entitled, Amidst the Chaos, which covers a wide range of topics about family life, home, style, DIYs, food, travel and so much more. She began her influencer marketing journey after getting a direct message from Fré skincare company. That small following is part of Eisman’s appeal. VALENTINA KRSTOVIC @valentina_krstovic (4,907), 38. Let the Nano Influencers that best suit your target audience share. He has a great liking for luxury and quality fashion, which is clearly shown in all his Instagram posts. She is the co-creator and director of Calm and Bright Sleep Support, a support system that aims to empower families across the globe to achieve solid sleep. If you have your eye on a specific TikTok influencer just plug their username into our TikTok Money Calculator to see how much they average per post. Alexis is maintaining a YouTube channel where she shares some of her makeup and skincare routines. Some of the other main topics of Instagram nano influencers are: {topic_1}, {topic_2} & … Copyright 2020 Amra & Elma. A recent study revealed, that, if a decision requires a rather small investment of time, money, or effort (retail, restaurants, travel services, etc. Cathy is a lifestyle and beauty mom nano influencer. MARCUS MEDINA @_marcusmedina (5, 489), 30. For this reason, they also have a higher engagement rate, which means that they have higher reachability, thus the cost per impression and engagement would be much lower. Her mommy blog, Scary Mommy, is one of the most influential digital parenting platforms that provide high-quality content for parents. He is happily married with three kids. Aside from being a blogger, he is also a keen photographer, LinkedIn Changemaker, media commentator, and a regular contributor to other blogs and publications, all while being the main carer of his kids. Nano influencers who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing. For its “Declare Your Scent” fragrance campaign, the brand focused on authentic storytelling through nano influencers who they knew were already advocates of … In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. He showcases his love for arts through hairstyling, music, and photography. Organic & User Generated. Nano-influencers might not have legions of followers, but that doesn’t make them any less important. Adrian is a Nashville-based dad blogger, author of 5 times published, bestselling parenting guidebooks, talent/ content producer, and blog contributor. Mid-Tier Influencer Status And Popularity. While my peers and I have the smallest amount of followers, by range, we proudly attract the best engagement across the industry. She has a paid partnership with top baby brands such as Polar Strollers (strollers), Li’l Helper (cloth diapers), Draco 4ever (car seats), among others. This is why more and more brands are now recognizing the significant role and contribution of nano influencers in the marketing arena. Shoraye is an Australian-based Indian fashion model, actor, and influencer. Putting her creativity to good use, she makes unique and wearable retro earrings that she sells online through @shopbrynneanika. Kara Rodgers – @beautiful501girl – Streetwear Micro-Influencer. Lisa is an American designer and mom influencer. Twitter. The avarage engagement of top Instagram nano influencers in Singapore combined is between {rate_min}% to {rate_max}%. This could be translated into a higher possibility of conversion for you since their audience trusts them and will follow more their recommendation and the product they are advertising. Since then, Denise began her advocacy on breast cancer and has become passionate about raising awareness for terminal illness and helping others. SHORAYE KHATTER @shoraye_khatter (8,378), 12. Influencer Collaborations Will Increase. With many businesses looking at ways to increase engagement rates, according to FashionUnited, nano and micro-influencers have an 8.7% higher engagement rate, than the other influencer types. What they do: … PET INFLUENCERS- PAWSOME MARKETING Here at Urban Paws UK we offer a range of domestic animals that are social media influencers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends. These influencers have built smaller, more enthusiastic audiences which drive more authentic engagement and help brands reach real people more prepared to make a conversion. Our pets … Continue reading Pet Influencers → She was once a full-time, stay-at-home mom who has always wanted to earn money off her Instagram. Despite her busy schedule, Cassie finds time to create fresh content on her YouTube channel, which now has over 12k subscribers. She once dreamed of creating her baby clothing brand with the softest cotton fabrics due to the skin trauma suffered by her twin girls. If a brand shells out $1 million for a celebrity to post an Instagram photo and it flops, that’s a huge miss. While nano-influencers tend to know their followers personally and micro-influencers cultivate close-knit communities of followers, mid-tier influencers enter the phase of fewer relationship-based followings to capture a wider, more diverse audience. Here is a list of top 50 nano influencers in lifestyle, fitness, fashion, and food. The second is that there is a lower risk associated with hiring a micro-influencer. Let’s say: influencer marketing is the trend of the moment and if done properly, is also one of the most powerful digital marketing strategies that you can use for your brand. Valentina is a Serbia-based fashion model, designer, and influencer. Erin is an Ottawa-based media personality, spin-class instructor, and fashion and beauty influencer. These social media stars have 1,000 - 10,000 social media followers. Engagement rates are the key to finding quality influencers Marcus is a Utah-based dad influencer and a business owner of Anomaly Hair Co., which caters to the hairdressing needs of both men and women. These social media stars have 1,000 - 10,000 social media followers. Jeriel has collaborated with brands like 1017 ALYX 9SM and Every Man Jack. London, England, United … Be sure to specify in the contract about this point. He serves as the brand ambassador of Southern Gents and Hattitude. She is also a blog contributor in Modni Ritam, a fashion portal, where she showcases some of her OOTDs, makeup tips, beauty and skincare recommendations, and related stuff. She opened her first store in Stockholm, Sweden. In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure. Nano-influencers allow for hyper-targeted, loyal and engaged audience segments. The Cons. Engagement rates are the key to finding quality influencers Share This Page. Chantelle is a Texas-based Canadian mommy influencer, a wellness advocate, and a businesswoman. Warren is a dad influencer and a business owner who hails from Somerset, UK. But why exactly are these types of influencers becoming more popular and sought after by big brands? She has teamed up with beauty and skincare brands like Alya Skin, Dermatologica, Aesop, and Derma Guru among others. It's made up of mainly YouTubers. Despite having small follower counts, they have a highly engaged audience, as compared to macro or celebrity influencers with massive followings (hundreds of thousands to millions), but with little engagement. Be sure to specify in the contract about this point. Among them are Remington, Always, and Gillette Venus. Grace Surguy - 24.4k followers Twin Life Dads is co-owned by Ben Smith and Andy Armbruster, gay parents to twin girls who were born via surrogacy. She has a paid partnership with Wholesom Food and has collaborated with several other brands like MaryRuth Organics, Ommie Snacks, Yeouth Skin Care, and others. Kieran is a dad fashion nano influencer from Vancouver, British Columbia. Micro and Nano Influencers run their channel by themselves, not through an agent or third-part, so it’s easier to negotiate the price for the collaboration, especially if you can offer an added value to the collaboration (desired product, future opportunities,…). Aside from his modeling gigs, he is also currently an Engineering student and a watch designer at LM Cadrans SA. How influencer marketing can benefit your CBD brand. Depending on the size of their following, many micro-influencers will even post a photo in exchange for a free product. Lindsay is a Canadian mom influencer and blogger who loves all things eco-friendly, especially when it comes to kid’s stuff. View Listing. The majority of Gleam Talent’s influencer roster fall in the fashion and beauty space, but niche influencers are becoming more popular. Micro-influencers are influencers with fewer subscribers and followers than those who have hit the big time online. Her well-curated content has allowed her to significantly grow her following and to open new doors for collaboration with popular beauty brands. The report found that 76% of those surveyed have already been working with nano influencers over the past twelve months, suggesting they are the most in-demand tier for brand collaborations. Nano influencers are all about niches – rather than reaching large audiences, they reach a small but highly engaged group of people with a common interest; Finding the right nano-influencers can be a challenge and vetting them even harder. Teresa is a registered nurse and a businesswoman who has a passion for cooking, creating DIY crafts, and interior home designing. Based in Arizona, USA, Sara Maria is a high-spirited fashion, fitness and lifestyle nano-influencer that is so easy to fall in love with the moment you hit play on one of her videos. Shaymah maintains a YouTube channel where she shares some of her skincare regimen, beauty tips, and other random things about her life. He is the brand ambassador of a premium sportswear brand for men, Bee Inspired Clothing. Stephanie is a Latina mom influencer who was born and raised in Washington Heights, New York. Their inspiring story has earned them a significant number of followings on Instagram. Micro And Nano Influencers in London, United Kingdom London, United Kingdom's Top Rated Micro And Nano Influencers. Angela started her career in broadcast news, taught television production, worked alongside creative teams for music videos, national commercials, web series, and directed 3 short films. The best mum-influencers to follow: 1) Louise Pentland The winner of Mother&Baby's The Mum List and columnist, Louise Pentland is definitely a mum to hit the 'follow' button for! What Are Pet Influencers? In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure. Then an opportunity to promote a hair brand came knocking at her door, which she instantly grabbed. John Adams is a stay-at-home dad who lives in the South East of England, who became an award-winning blogger and social media influencer. Nanofluence is a unique marketing platform, recruiting nano influencers, people with so called 'normal' accounts can promote brand deals on a smaller scale meaning everyone has the chance to earn money. So, we thought we’d compile a list of ten of our favourite influencers - both micro and nano - to give you an idea of the power and importance of this growing industry. Nano influencers in particular offer a surprising amount of value for today’s brands. Lindsay has over 8,000 and 19,000 followers on her Instagram and Facebook page, respectively. Micro and Nano influencers are also more likely to allow you to use their contents on your social media or website, without an additional fee, just with the mention or link to them. Jay is an Austrian lifestyle and dad influencer who has a passion for hiking and other outdoor activities, food & drinks, and for simply being a parent to two adorable angels. Kalan Laws is a model, athlete, actor, and fashion influencer based in Houston, Texas. Since then, she has become a sought-after beauty influencer who is motivated to inspire other women to become their own boss and enjoy the life they want. As a real estate professional for over 7 years, he is ranked in the top 1% of agents nationally, proving his unparalleled service, commitment, and passion in delivering results to his real estate clients. This holds true for influencers across all social media platforms like Instagram, Twitter, TikTok, etc. Christine is a 28-year old digital marketer and a nano influencer from Los Angeles, California with a thing for affordable fashion, health and wellness, and lifestyle trends. Nano Influencers are social media users who have 500 - 10.000 followers. Nano influencers who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing. While there are more women using and creating sponsored posts on Instagram, the trend seems to be gradually changing these days. What are the other main topics of nano influencers on Instagram in Singapore? Cassie is a registered nurse by profession who also hustles as a content creator and fashion, beauty, and lifestyle influencer. Micro and Nano Influencers run their channel by themselves, not through an agent or third-part, so it’s easier to negotiate the price for the collaboration, especially if you can offer an added value to the collaboration (desired product, future opportunities,…). They are famous pets on the Internet who have a lot of followers (usually 20000+) on social media platforms and get paid for ‘sponsored’ posts and endorsements. LINDSAY GALLIMORE @mamanloupsden (8,294), 15. Levels of influence are generally defined by the number of people who … Chelsea shares her no-holds-barred stories about separating from the Mormon faith through her Instagram posts, podcasts and her blog, Homermakers. Mid-Tier Influencer Status And Popularity. Nano-influencers: $2–$20 per post; Micro-influencers: $20–$100 per post; Mid-tier influencers: $100–$1,000 per post Nano influencers are more authentic and relatable and thus, are more influential in a purchase decision. CAITLIN HALLMAN @themrseverything_ (6,366), 27. Micro and Nano influencers are also more likely to allow you to use their contents on your social media or website, without an additional fee, just with the mention or link to them. He has collaborated with various high-end designer pieces such as Oliver Peoples sunglasses and clothing brands for men such as Loro Piana, Pitti Uomo, Stoffa, Sprezz. will make the difference between a successful campaign or wasting of money and time. Claudia is a fashion, fitness, and beauty nano influencer from Denver, Colorado. She also owns Red Aspen, which sells chemical-free and cruelty-free beauty products like nail dashes, eyelashes, and makeups. There are three types of influencers you can partner with: macro, micro, and nano influencers. It’s a win-win situation after all. JAY SEIWALDSTǞTTER @the_gentle_daddy (5,113), 31. Jen is a vegan beauty connoisseur, health and wellness nano influencer, and a business mentor from Portville, California. In order to achieve this, brands are choosing to work with nano influencers as well as micro influencers - all of which have under 50,000 followers. Share Filter by Category.