Duffy’s first order of business, after all, was cutting 15 percent from the marketing budget and getting rid of any … If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. The five forces are discussed below: Vrio analysis for Easyjet Case Analysis case study identified the four main attributes which helps the organization to gain a competitive advantages. This time, highlighting the important point and mark the necessary information provided in the case. Strength of property rights and law rules. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Strong and powerful political person, his point of view on business policies and their effect on the organization. Jet2, Ryanair, and Easyjetare other dominant airline companies in this category. It is said that case should be read two times. EasyJet Strategy Case Study. Prioritize the points under each head, so that management can identify which step has to be taken first. as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive. The criteria’s on which business decisions are to be selected areas under: Alternatives should be measures that which alternative will perform better than other one and the valid reasons. Following are the potential factors that will influence the company’s competition: Sustainable position in competitive advantage. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. The case outlines the genesis of easyJet and the major events that occurred in the airline since its inception in 1995. Marketing Mix of EasyJet analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the EasyJet marketing strategy. This paper is about the prospective of EasyJet's strategy. It will also weaken the company’s position. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council. And its ratio with corruption and organized crimes. An effective planning of marketing refers to an Easy Jet marketing plan developed for forecasting goals and objectives, best possible allocation of resources, identification and monitoring of key marketing variables, planning of disaster recovery for overcoming its problems and exploring the untapped marketing opportunities. ASSESSING WHETHER ENVIRONMENTAL IMPACT IS A CRITERION OF CONSUMERS WHEN SELECTING AN AIRLINE. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Its message – that the airline connected people to experiences, places and other people – aimed to … easyJet uses its human assets in marketing the company. Central to the 'easy' philosophy is yield management. The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. Other socio culture factors and its impacts. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. External environment that is effecting organization. The compatibility of objectives. Since 1990s, Wal-Mart started to opened up its store in other countries, from then, it started to become an international company. Answer the necessary questions that are related to specific needs of organization. Over recent years, easyJet’s steady rise in overall improvements and smarter marketing strategies led to a 51 percent increase in annual profits last fall. Easyjet Market Analysis 5043 Words | 21 Pages. In addition, alternatives should be related to the problem statements and issues described in the case study. By the end of the case, students should be able to: ... With over 1,000 free strategy case studies and reports covering a wide spectrum of companies and industries, revising for your strategy assignment and coursework has never been easier. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. Perform cost benefit analyses and take the appropriate action. Brainstorm and assumption the changes that should be made to organization. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. 5 Case Studies of Successful Marketing Strategies. * Marketing. In most courses studied at Harvard Business schools, students are provided with a case study. Living In The City Vs Living In The Country. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable. The Easyjet Marketing Strategy Case Study second paper I ordered was a research report on history. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. However, the problem should be concisely define in no more than a paragraph. Below are the introduction, body and conclusion parts of this essay. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. rapidly. Cite this document this refers to the supplier’s ability of increasing and decreasing prices. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Therefore, it is necessary to block the new entrants in the industry. (EasyJet Corporate, 2018) 1.2 Vision EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Following factors will influence the buying power of customers: Competitive advantage of company’s product. Resources are also valuable if they provide customer satisfaction and increase customer value. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. Activities that can be determined as your weakness in the market. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Superbrands case studies: EasyJet. Religious believers and life styles and its effects on organization. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. Easy Jet Marketing Plan Assignment. SWOT Analysis of Easyjet Airline Company EasyJet Airline Company. After introduction, problem statement is defined. Fluctuation in unemployment rate and its effect on hiring of skilled employees, Access to credit and loans. Introduction. Nature if industry in which organization operates. In September, the airline launched ’Europe by easyJet’, which featured still travel photography from destinations around Europe. Easy Jet Case Study Paper. However, all of the information provided is not reliable and relevant. Position and current economy trend i.e. which have helped the brand grow. It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Using Stellios and his positive image as the star of the initial easyJet television adverts did this successfully. Change in population growth rate and age factors, and its impacts on organization. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common “for and against” arguments. When having a fast reading, following points should be noted: When reading the case for second time, following points should be considered: After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. Effects of change in business regulations. Apply the analyses at proposed level. There are many low-cost airlines in the world. There are cost leadership, differentiation strategy and market segmentation strategy. Precise and verifiable phrases should be sued. Providing two undesirable alternatives to make the other one attractive is not acceptable. Research areas of government and education institutes in which the company can make any efforts, Changes in infra-structure and its effects on work flow, Existing technology that can facilitate the company, Other technological factors and their impacts on company and industry. Any new technology in market that could affect the work, organization or industry. This kind of marketing orientation is another strategic capability. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Therefore, it is necessary to continually review the Easyjet Case Analysis company’s activities and resources values. Then, a very careful reading should be done at second time reading of the case. look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Its principal competitors at these leading airports are the legacy airlines and charter carriers. Parent topic: Easy Marketing. Within this space, Ryanair and Easyjet are the two biggest low-cost airlines in the region (Elderman 2014; Dowling 2010). Ryanair is an older airline company than Easyjet because its operations started in 198… Academia.edu no longer supports Internet Explorer. The case study method was used to try and build defined knowledge of the different areas that link with operation strategy. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. Social attitudes and social trends, change in socio culture an dits effects. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. Analyze the opportunities that would be happen due to the change. growing, stagnant or declining. AMC524 Integrated marketing communications (AE1) Page 3 Introduction 1 Corporate objectives 1.1 Mission The mission of any company is to earn money, EasyJet want to do this by being the number one low- cost airline in Europe. No matter where you are now Easyjet Marketing Case Study - even if you’re relaxing now in the United Arab Emirates, our qualified specialists are around the corner to help you. But in EasyJet’s case, only two basic of competitive advantage was used: cost leadership and differentiation. Activities of the company better than competitors. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. Also, manipulating different data and combining with other information available will give a new insight. Is these conditions are not met, company may lead to competitive disadvantage. EasyJet worked together with … Exchange rates fluctuations and its relation with company. After defining the problems and constraints, analysis of the case study is begin. RARE: the resources of the Easyjet Case Analysis company that are not used by any other company are known as rare. Comments (0) Add to wishlist Delete from wishlist. The study is to show that strategic marketing management can help be used to overcome the complexities of marketing, then … For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. Easy Jet Case Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. As the most important objective is to convey the most important message for to the reader. This report is about the Easy-Jet airlines, and the way its innovative features and functions have led it to a market leader and a successful position. A Case Study Documenting Easyjets‘ Success and Challenges. Easyjet Marketing Case Study or Spain. Change in Legislation and taxation effects on the company, Trend of regulations and deregulations. Words: 1837, Paragraphs: 34, Pages: 7. The strategy meets Easyjet safety requirements to improve pilot training. In Europe, major airline companies, such as Flybe, Wizz Air and Aer Lingus, dominate this space (Dobruszkes 2006). SWOT for Easyjet Case Analysis is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. These forces refers to micro environment and the company ability to serve its customers and make a profit. They all operate on a similar business model to that of the highly successful USA southwest airlines. as the industry have high profits, many new entrants will try to enter into the market. By the way, it is also a kind of marketing campaign to offer more speedy boarding to customers. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. Sources and constraints of organization from meeting its objectives. Changes in social patterns and lifestyles. Identification of communication strategies. In this model, five forces have been identified which play an important part in shaping the market and industry. But in the first few years of 21st century, Wal-Mart met some problems in lawsuit, marketing plans, and employees. Key Learning Outcomes. Effect on organization due to Change in attitudes and generational shifts. It is very important to have a thorough reading and understanding of guidelines provided. To have a complete understanding of the case, one should focus on case reading. EasyJet falls under the category of global companies. Company: EasyJet CEO: Johan Lundgren Year founded: March 1995, London, United Kingdom Headquarter: Luton, United Kingdom Number of Employees (2018): 14,000 Public or Private: Public Ticker Symbol: EZJ Market Cap (March 2019): $ 7.409 B (Average) Annual Revenue (Dec 2018): £ 5.8 B Profit |Net income (Dec 2018): $ 460 M The research was to find the current operational strategy used by two individual airlines, the outcome could have changed throughout … The potential factors that effects bargaining power of suppliers are the following: Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities. Easyjet is Europe’s leading airline. Initially, fast reading without taking notes and underlines should be done.