air new zealand marketing
During her time with Air New Zealand, Leanne has held a number of senior commercial and sales positions in both Australia and New Zealand. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup finals. Browse marketing analysis of more brands and companies similar to Air New Zealand. Kudos to the Air New Zealand marketing team! They’re taking their position in the marketing world very seriously, leveraging … Air New Zealand isn’t just doing well “for an airline brand”, they’re doing bloody well as a brand in general, comparative even to the most high-profile companies and heavy hitters out there. The airline hasn't strayed far from the blogosphere since, and their latest big budget social media campaign has helped them score all kinds of good vibes from Generation Y, while QANTAS continues to nose dive. For sure. Air New Zealand, one of the world's leading airlines, offers a corporate product unique in the airline industry - we listen to your company's travel needs and tailor a … And that’s a great marketing strategy that’s difficult to replicate. Now, they have taken it a step further with some brilliant guerrilla marketing. Air New Zealand has good baggage system and has also introduced a biometric technology for providing self-service bad dropping facilities at Auckland Airport (Air New Zealand launches biometric-enabled self-service bag drop, 2015). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. This case study aims to discuss the different marketing aspects of Air New Zealand, the marketing strategies used by them, determining the target market using SWOT analysis, analysing the strategies and exploring the buying behaviour of the consumer and making recommendations. Kia Ora, Ni Hao, Gidday, konnichiwa, Talofa, Bula, Hello and Welcome to Air New Zealand, your journey starts here. In 2009, Air New Zealand made international news with a cheeky in–flight safety instructional video, using staff in body painted uniforms. The Air New Zealand marketing team is not a stranger to nifty marketing. In this role she oversees the sales, brand, marketing, customer and cargo functions. Leanne joined the airline in 2004 and was appointed the Chief Customer and Sales Officer in 2020. But Air New Zealand has left most industry observers dumbfounded with their success on Youtube, and the ability to produce videos that go viral not by luck, but by design! Air New Zealand | 193,500 followers on LinkedIn. Forget the 30-second television advertisement, the internet is where it's at for big-brand marketing, Air New Zealand's head of marketing, Steve Bayliss, says. The new brand identity is being applied across all marketing and communication channels and is most visible at the 22 airports across New Zealand and 25 international ports.